Friday, December 21, 2007

DEMOletter Weekly Edition, Dec. 21, 2007

DEMOletter Weekly Edition
Dec. 21, 2007
Volume 12, Number 40

(Editor's Note: We will not be publishing a newsletter next week. Happy Holidays!)

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CHRIS SHIPLEY
COUNTDOWN TO '08 #8: BUBBLE? WHAT BUBBLE?

We've come to the last of our eight trends for the coming year, and it seems fitting at this point to offer up an uber-trend, some prediction that will cast across the whole year.

Given the oft-asked question - When will the bubble burst? - let me now predict that the bubble will not break. It won't. It can't. Because it doesn't exist.

Repeat after me, there is no Web 2.0 bubble. Never has been. Sure, there's been plenty of hype, and more than a few folks have made some money and a reputation by playing on the popular perception that the market was in an unbridled upswing, fueled by all things widget and Web-based. But the economics have never been there to inflate a financial bubble. On a relative basis, too little capital has been put at risk in Web 2.0 companies. So even if all those hot little companies shut their doors on January 1, the capital markets would feel very little pain. So if you are tip-toeing around hoping to extract some last bit of value before the whole thing blows, you can rest easy.

Read more at:
http://www.demo.com/demoletter/countdown_to_08_8_bubble_what_bubble.php


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KEITH SHAW
MY OWN 8 FOR '08: PREDICTIONS GALORE

My esteemed colleague, Chris Shipley, has shared her eight predictions for 2008 over the last eight weeks, giving everyone the big picture of what she thinks will be the big trends for the upcoming year.

For my part, I'll give my eight predictions, but will do so in one quick column as we head into the last DEMOletter of the year. These predictions aren't as far-reaching in scope as Chris' predictions, but I'll argue that they will be just as accurate.

#1: The convergence of mobile devices being used for personal and business use will continue. The iPhone was just the beginning - more mobile devices will include personal features (music, cameras, videos, games, etc.) as well as business features (security, productivity, network speed). Smart companies will accept this trend and work with their employees on supporting these devices. We'll also see a new iPhone model that supports corporate e-mail and runs on a faster wireless network.

Read more at:
http://www.demo.com/demoletter/my_own_8_for_08_predictions_galore.php


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SIX MINUTES WITH PODCAST

Hosted by Cathy Brooks of the Guidewire Group, each six-minute podcast features DEMO alumni companies to get the latest updates and their experiences post-DEMO.

Latest episode:
It's not often that a start-up enters the market with the security of a major company's infrastructure. DEMO 2006 alum, ZOHO, is one of those unique start-ups that was born under the umbrella of a larger company. This may offer the company some security that others might not have, but it has not meant the company takes things lightly. If anything ZOHO has proven itself a formidable force on its own, with aggressive product iteration and growth. In this episode, ZOHO evangelist Raju Vegesna talks about this phenomenon and where the company goes from here.

Listen at:
http://www.networkworld.com/podcasts/demo/2007/122007-sixminutes-rajuvegesna.html


The archive of the Six Minutes With podcast is available at http://www.networkworld.com/podcasts/demo/


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DEMOTRACKER: The latest from DEMO alumni

* MooBella (DEMO 2006) adds to its tech team.

* Dash Navigation (DEMOfall 2006) begins pre-orders for its new GPS device.

The complete DEMOtracker archive is located at http://www.demo.com/demoletter/weather_report.php


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DEMO 08 / January 28-30, 2008 / Palm Desert, CA

Connect with thought leaders, visionary entrepreneurs, and next-generation IT products at DEMO 08, the world's premier tech innovation showcase. Nothing offers a more valuable, comprehensive look at cutting-edge tech innovations or puts you ahead of the curve like the revolutionary advances and people found only at DEMO. Register now for a special DEMOletter subscriber discount: http://www.demo.com/D8DL or call 800-643-4668.

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SUBSCRIPTION INFORMATION

DEMOletter Weekly Edition is written by Chris Shipley <mailto:chris@cshipley.com> and Keith Shaw <mailto:kshaw@nww.com>

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ABOUT NETWORK WORLD LIVE EVENTS & EXECUTIVE FORUM Network World, Inc., the leader in network knowledge, empowers network IT executives through education, information and community. Network World is the leading provider of news, analysis, product tests, events and education on information technology. Network World publishes the leading newsweekly Network World, hosts the most active online community, NetworkWorld.com (http://www.networkworld.com), and produces educational events and executive forums worldwide.

Network World Live events include our Technology Tours, IT Roadmap: Conference & Expo, The Security Standard (thesecuritystandard.net), DEMO and DEMOfall (http://www.demo.com), as well as the DEMOletter (http://www.demo.com/demoletter) newsletter.

All registered trademarks are owned by IDG.

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Copyright 2007

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